About Us

Tangerine by asfa is a sustainable fashion brand for women led by women. We make Indian contemporary ensembles which is an answer to everyone's quest for an outfit that's equal parts new-age and tinged with tradition. Our collection is for the modern Indian woman who wants to reach for the sky and also hold on to her roots. We believe that diversity is an indispensable part of fashion for an Indian woman. This belief is what inspired us to design an extensive collection that is a perfect blend of modern and traditional values. Our designs offer freedom of expression and allows a person to add his or her taste and ideas to them while representing our culture and identity. We have also introduced our new line of accessories made out of waste fabrics and trims to promote sustainability via fashion.